In this episode of Growth@Scale, Matt sits down with enterprise sales and customer success expert Kevin Kinnison to explore how the sales funnel fits into the larger context of growing your business. 📈
Listen to the whole episode and get insights on:
Early-Stage Fundamentals
- Know and understand your infrastructure from the jump
- Think ahead: Always record and document everything for historical context
- Focus on CRM and tracking to know where you’re at
🔍 Finding the Right Hire
- What to keep in mind when searching for a highly-adaptable, relationship and team-oriented salesperson to join your team
- How to zero in on the right candidate who can meet you where you are today and align with your needs tomorrow
🔑 Keys to a Successful Sales Strategy
- Sales success requires a holistic approach from the whole team… it’s not only about sales
- Mutual Motivation + Quality Relationships = Sales Success
- Networking matters Get to know your industry and the people in it)
Be sure to subscribe wherever you get your podcasts now, and don’t forget to leave a review on Apple or Spotify to let us know what you think and tell us your early-stage sales story. Download the podcast now or read the transcript.
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]
Related Content
-

What Happens in the First 30 Days of a B2B SaaS Growth Audit?
The first 30 days of a MAVAN growth audit delivers three things. First, a single, consolidated view of your business — data, paid, lifecycle, product, and finance — written down in one place and reconciled across teams, often for the first time. Second, the quick wins your team can execute in week two without waiting: pausing the paid waste, fixing the highest-leverage tracking gap, and getting the silos in one room. Third, a prioritized 90-day roadmap, with action items scored and assigned, that sequences exactly what to do first, second, and third — with or without us.
-

1 GTM Motion Is The Biggest Mistake B2B SaaS Companies Make
One go-to-market motion cannot serve SMB, mid-market, and enterprise at once — their decision timelines, buying committees, and budget scrutiny are fundamentally different. Run product-led growth for SMB, sales-assist for mid-market, and account-based marketing for enterprise as three coordinated motions inside one company.
-

What Can B2B SaaS Learn About CAC, Attribution, And The First Growth Hire (From Mobile Gaming)?
Mobile gaming teams have operated with granular attribution, segmented CAC, and whale-tier bidding for over a decade. B2B SaaS companies adopting the same three disciplines see clearer unit economics, faster optimization, and fewer wasted first growth hires.