Matt Widdoes sits down with Lea Dudum, Chief Financial Officer at Elevation Advisory, to talk about the evolving roles a CFO can play in a startup in the latest episode of Growth@Scale. Lea shares insights on the strategic role of the CFO for early stage startups, and how a good CFO can foster organizational alignment on the road to sustainable growth.
Listen at the link below and subscribe to Growth@Scale to stay in the loop with new episodes every week.
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]
Related Content
-

How Do You Build a Real A/B Testing Framework for B2B SaaS?
A functioning B2B SaaS experimentation program is built around paid creative testing and landing page optimization. Even with long sales cycles, you can know if an experiment is heading in the right direction within two weeks — as long as you track from first touch all the way through to closed contract.
-

Why Is Your B2B SaaS Attribution Broken — and How Do You Fix It?
Most B2B SaaS attribution stacks fail in one of two predictable patterns: relying solely on last-touch data, or being bolted together piece by piece until the parts no longer communicate. The fix starts with mapping every top- to mid-funnel touchpoint in sequence and tying that complete journey back to the moment a contract closes. TLDR…
-

How Do You Build a B2B SaaS Growth System That Scales Beyond Founder-Led?
The fastest-scaling B2B SaaS companies are adopting measurement and experimentation disciplines from mobile gaming — including granular multi-touch attribution, ICP-segmented CAC tracking, and systematic creative testing. Companies that close that gap now are building compounding advantages that won’t be easy to replicate later. TLDR — The 10 Most Important B2B SaaS Growth Lessons Your board…