Customer.io Case Study: 200+ Scalable Email Templates
Lifecycle
An automated messaging platform for tech-savvy marketers
Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.
Lifecycle
Key Performance Metrics
200%
Increase in scalable templates
2.5x
Faster production time
What we did:
- Conducted a line-by-line audit of Customer.io’s HTML to identify structural issues affecting template performance and scalability.
- Collaborated with the Customer.io team to prioritize fixes and develop an implementation plan for complex email use cases.
- Rebuilt the underlying HTML framework to support dynamic content, flexible customization, and repeatable template production.
- Created a scalable foundation that could be applied across multiple communication workflows.
Impact:
- Enabled the production of more than 200 email templates using the rebuilt HTML structure.
- Made template production 2.5x faster.
- Reduced turnaround time from template development to workflow distribution.
- Expanded the range of customizable features available within Customer.io’s communication templates.
Related Content
-
ElevenLabs Case Study: Scaling Search Across 20+ Markets
MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.
-
Fireflies Case Study: Scaling Search Across 31 Regions
Fireflies needed to scale paid acquisition across global markets while improving ROAS and identifying high-performing keywords and geographies. MAVAN provided strategic clarity and operational expertise.
-
KidStrong Case Study: Increasing Conversions 32%
KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.