Outgo
App Signups
Banking platform that gives truckers financial freedom and flexibility
Outgo, a fintech provider offering an all-in-one banking platform for freight carriers, sought a partner to help increase acquisitions to their newly-launched app. With a seemingly complex solution to the complicated problem of banking catered to trucking carriers, OutGo needed a creative approach that simplified their story and encouraged registration.
CRO
Web
SEO
Acquisition
Lifecycle
Key Performance Metrics
21%
Increase in conversion
30%
Email open rate + 58% CTR
300%
Reduction CPL
200%
Decrease in Google CAC
What we did:
- Led creative concepting and value proposition testing to determine optimal storytelling approach
- Built a new paid media launch plan from the ground up, focused on improving qualified audience targeting and conversion to reduce the cost of acquisition
- Launched paid media campaigns optimized for qualified leads across social and search channels
- Developed several new cold outreach email campaigns optimized for lead generation through multivariate testing
Impact:
- MAVAN leveraged SEO to make OutGo first Google result when searching relevant terms
- By optimizing the landing page, developing performance-driven creative concepts, and revising audience targeting strategy, the MAVAN team generated more qualified leads while substantially reducing CPL and CAC
Related Content
-
ElevenLabs
MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.
-
Fireflies
Fireflies needed to scale paid acquisition across global markets while improving ROAS and identifying high-performing keywords and geographies. MAVAN provided strategic clarity and operational expertise.
-
KidStrong
KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.