Aurelie Guerrieri returns to Growth@Scale in this week’s episode for a discussion about how B2B companies can benefit from applying B2C marketing strategies. The DataDome CMO shares some key insights with Matt about the importance of regularly getting real feedback from your customers both past and present.
Some other takeaways from the episode include:
- Both B2C & B2B revolve around human connection.
- Video remains king across both sectors.
- Direct customer engagement is pivotal for insights.
- Metrics should lead to actionable insights.
- Alignment between sales, marketing, & product teams is a must.
- CEOs in scaling stages: Focus on company positioning!
Use the link below to listen and be sure to subscribe to Growth@Scale to stay in the loop with new episodes every week.
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
Related Content
-
Lindsey Dillon- VP of Marketing, Harness | Ep. 36
In our latest podcast episode, Lindsey Dillon, VP of Marketing at Harness, discusses the intricacies of product marketing across B2B and B2C spaces. Discover her unique insights on customer feedback, iterative approaches, and effective leadership.
-
Build a Customer-First Product Marketing Strategy with Lindsey Dillon
In our latest podcast episode, Lindsey Dillon, VP of Marketing at Harness, discusses the intricacies of product marketing across B2B and B2C spaces. Discover her unique insights on customer feedback, iterative approaches, and effective leadership.
-
Growth@Scale – Episode 36 – Lindsey Dillon
Read the transcript from Episode 36 of Growth@Scale where Matt speaks with guest Lindsey Dillon.