Your Company is Probably Underinvesting in Lifecycle Marketing

Your Company is Probably Underinvesting in Lifecycle Marketing

Lifecycle marketing is essential for growth but often underinvested in, leading to lower customer acquisition, decreased engagement, increased churn rates, and missed upsell and cross-sell chances. Emphasizing lifecycle marketing enhances customer relationships, boosts brand loyalty, and sets a business up for long-term success through additional revenue and data.

Industry Expertise Shouldn’t Factor Into Hiring Marketing Talent

Industry Expertise Shouldn’t Factor Into Hiring Marketing Talent

“He has an incredible track record — but only B2C experience, not B2B.”  “Our marketing team would learn so much from her — but she’s never worked in our industry before.”  Sound familiar? These “but” statements are all too common when companies are looking for the right marketing leadership and can lead to passing on…

End of content

End of content