Scaling a company isn’t just about increasing sales or production; it’s also about evolving your marketing team to meet the changing demands of your business. In Episode 1 of Growth@Scale, Matt Widdoes and DataDome CMO Aurelie Guerrieri discuss the factors to be considered when building a marketing team that’s ready to scale.
For early-stage companies, your first marketing hire should be a head of product marketing. This person should have a keen understanding of how to position the product in the market.
As your company scales, it’s time to bring in a growth hacker – a marketing professional who can help amplify the company’s presence and open up new marketing channels.
When you reach the next level, your marketing team should evolve to include specialists that complement existing strengths of your team.
There’s a delicate balance to strike when hiring new leaders. If new hires supersede early team members, it may cause resentment. On the other hand, holding off hiring a CMO too soon can prevent inefficiency and potential failure.
Ultimately, hiring should focus on what your company needs at each growth stage. You can never go wrong with finding the right person at the right time for the right job.
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