Case Studies

CrossFit

CrossFit, a fitness brand with millions of members worldwide, sought help increasing registrations for attendance of an annual competition. MAVAN was brought in just 60 days prior of the CrossFit games to create and execute a marketing plan with the express goal of increasing event registrations.

paid
Paid Acquisition
mail
Email Marketing
design_services
CRO
125
%
Acquisition Goal
20
%
Increase in CPA Efficiency
>
3.0
Improved LTV:CAC
Read More ->

8fig

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.

paid
Paid Media
tips_and_updates
Strategy
design_services
Organic Media
65
%
Decreased CPL
4
x
Increase in paid advertising channels
20
%
Increase in conversion experimentation
Read More ->

Lionsgate/Pantaya

Pantaya, a premier destination for Spanish-language movies and series, was experiencing increasing competition in a competitive market. In order to compete, the company sought to improve its cost per acquisition of customers. Pantaya sought a partner that could help them assess their conversion funnel and identify opportunities to improve subscriptions for their programming.

design_services
CRO
search
SEO
tips_and_updates
Strategy
design_services
Landing Pages
5
%
Increase in subscriptions
10
%
Reduction in churn of
prospective subscribers
Read More ->

Zig Zag

Zig Zag, a leading manufacturer and distributor of rolling papers and smoking accessories, was losing organic traffic to third party distributors that were ranking higher on search results for Zig Zag’s most popular products. The company sough help strategizing and executing a plan to rank for non-branded and branded keywords that would drastically increase their organic inbound traffic and increase revenue.

design_services
CRO
search
SEO
design_services
Landing Pages
22
%
Increase in revenue
30
%
Increase in newsletter signups
Read More ->

Uniform Teeth

Uniform Teeth, a tech company offering affordable, modern orthodontic care, was experiencing a drop in conversions due to their current sales system. The company sought a partner to help upgrade their lifecycle management system to include segmentation and personalization, as well as eliminate their reliance on manually managing current leads using Google Sheets.

design_services
Lifecycle Marketing
design_services
CRM
45
%
Increase in lifecycle attributed sales
20
%
Increase in lead database
Read More ->

Particle

Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts. 

With no internal marketing resources at the company, MAVAN had just 60 days to assemble a team of NFT experts and execute the launch. In addition to the timeframe, the project also required organic growth with viral upside and a focus on earned media.

design_services
Lifecycle Marketing
paid
Paid Media
design_services
CRO
15
M
Sold out offering
within 90 days
200
k+
Waitlist signups
100
%
Organic (unassisted by paid acquisition)
Read More ->

Mixology

Mixology, a family-owned, boutique chain for premiere women's clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.

design_services
CRO
search
SEO
design_services
Landing Pages
21
%
Increase in total revenue
22
%
Increase in conversion rate
Read More ->

NUX

Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.

design_services
CRO
search
SEO
tips_and_updates
Strategy
design_services
Landing Pages
20
%
Improved overall conversion rates
30
%
Increase in site traffic
300
%
Increase in traffic to
enhanced product pages
200
%
Increase in product revenue
Read More ->

Customer.io

Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.

design_services
Lifecycle Marketing
200
%
Increase in scalable templates
2.5
x
Faster production time
Read More ->