Case Studies

CrossFit

CrossFit, a fitness brand with millions of members worldwide, sought help increasing registrations for attendance of an annual competition. MAVAN was brought in just 60 days prior of the CrossFit games to create and execute a marketing plan with the express goal of increasing event registrations.

paid
Paid Acquisition
mail
Email Marketing
design_services
CRO
125
%
Acquisition Goal
20
%
Increase in CPA Efficiency
>
3.0
Improved LTV:CAC

8fig

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.

paid
Paid Media
tips_and_updates
Strategy
design_services
Organic Media
65
%
Decreased CPL
4
x
Increase in paid advertising channels
20
%
Increase in conversion experimentation

Lionsgate/Pantaya

Pantaya, a premier destination for Spanish-language movies and series, was experiencing increasing competition in a competitive market. In order to compete, the company sought to improve its cost per acquisition of customers. Pantaya sought a partner that could help them assess their conversion funnel and identify opportunities to improve subscriptions for their programming.

design_services
CRO
search
SEO
tips_and_updates
Strategy
design_services
Landing Pages
5
%
Increase in subscriptions
10
%
Reduction in churn of
prospective subscribers

Zig Zag

Zig Zag, a leading manufacturer and distributor of rolling papers and smoking accessories, was losing organic traffic to third party distributors that were ranking higher on search results for Zig Zag’s most popular products. The company sought help strategizing and executing a plan to rank for non-branded and branded keywords that would drastically increase their organic inbound traffic and increase revenue.  In addition to that we also ran A/B testing on their most popular landing pages to increase conversion rate for this new organic traffic.

design_services
CRO
search
SEO
design_services
Landing Pages
22
%
Increase in revenue
30
%
Increase in newsletter signups
47
%
Increase in organic traffic

Uniform Teeth

Uniform Teeth, a tech company offering affordable, modern orthodontic care, was experiencing a drop in conversions due to their current sales system. The company sought a partner to help upgrade their lifecycle management system to include segmentation and personalization, as well as eliminate their reliance on manually managing current leads using Google Sheets.

design_services
Lifecycle Marketing
design_services
CRM
45
%
Increase in lifecycle attributed sales
20
%
Increase in lead database

Particle

Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts. 

With no internal marketing resources at the company, MAVAN had just 60 days to assemble a team of NFT experts and execute the launch. In addition to the timeframe, the project also required organic growth with viral upside and a focus on earned media.

design_services
Lifecycle Marketing
paid
Paid Media
design_services
CRO
15
M
Sold out offering
within 90 days
200
k+
Waitlist signups
100
%
Organic (unassisted by paid acquisition)

Mixology

Mixology, a family-owned, boutique chain for premiere women's clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.

design_services
CRO
search
SEO
design_services
Landing Pages
21
%
Increase in total revenue
22
%
Increase in conversion rate

NUX

Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.

design_services
CRO
search
SEO
tips_and_updates
Strategy
design_services
Landing Pages
20
%
Improved overall conversion rates
30
%
Increase in site traffic
300
%
Increase in traffic to
enhanced product pages
200
%
Increase in product revenue

Customer.io

Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.

design_services
Lifecycle Marketing
200
%
Increase in scalable templates
2.5
x
Faster production time

Arcadia

The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.

mail
Email Marketing
tips_and_updates
Strategy
design_services
CRM
47%
%
Open Rate
60
%
Engagement
38
%
Attributed Revenue

V-flat

Our goal is to use data and what assets you already have available to create optimizations on your website. V-Flat World is a brand of photography products for creators.

design_services
CRO
web
Web
tips_and_updates
Strategy

As a photography company, using UGC content from top influencers resonated extremely well with the customer persona. Creators who are also trying to be like the creators in the content.

16
%
Conversions
45
%
Attributed

Jack Mason

Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.

web
Web
design_services
CRO
tips_and_updates
Strategy

We updated their product page to leverage similar imagery from the original but add valuable context. The watch industry has thousands of competitors and JMB is a boutique and high end brand that takes meticulous care of its design and features. We highlighted that with this redesign.

21
%
Conversions
23
%
Attributed Revenue
30
%
Add to Carts

EvolvH

We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.

web
Web
design_services
CRO
tips_and_updates
Strategy

A change that was made using a data backed hypothesis along with understanding users’ affinity to the brand yielded huge results.

16
%
Conversions
14
%
Attributed Revenue

818 Tequila

Our client tasked us with finding the right approach to leverage Facebook and Drizly to reach consumers over the busy Thanksgiving holiday. Being the most contested time of the year for ad slots, we had to come up with some unique strategies.


tips_and_updates
Strategy
paid
Paid Media

A change that was made using a data backed hypothesis along with understanding users’ affinity to the brand yielded huge results.

44
%
CPM 44% below 2022 BM
57
%
CPA (cost per checkout) 57% below 2022 BM