Jack Mason
Increase Conversion
We updated their product page to leverage similar imagery from the original but add valuable context.
Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
Web
Strategy
CRO
Key Performance Metrics
21%
Increase in conversions
23%
Attributed Revenue
30%
Add to Carts
What we did:
- The existing product page was very long with minimal details. The imagery of the watches was very strong but lack context in the larger buying experience of luxury watches.
- We understood that by reducing clutter and making information more available to users on the product page we could increase conversion rate.
Impact:
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