NUX
Brand Awareness
The marketplace for high-quality CBD products
Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.
CRO
SEO
Strategy
Web
Key Performance Metrics
20%
Improved overall conversion rates
30%
Increase in site traffic
300%
Increase in traffic to enhanced product pages
200%
Increase in product revenue
What we did:
- Conducted extensive keyword research, grouped keywords by intent and difficulty, analyzed competitors content, and keyword strategy
- Worked on optimizing existing blog content by increasing word count, adding H2s that targeted potential visitors’ questions, enhancing visuals, and creating valuable, insightful content
- Implemented A/B tests for product pages, comparing existing versions with more long-form pages.
- Provided regular analysis, adjustments, and SEO work to optimize for targeted results
Impact:
- Achieved a Top 3 SERP ranking for 4+ valuable keywords, which improved overall conversion rates for the site by 20%
- Grew traffic by 300% to enhanced product pages and overall saw a 30% increase in traffic across the site
- Produced a 200% increase in product revenue through strategic optimizations to conversion
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