In the latest episode of the Growth@Scale podcast, Matt Widdoes welcomes technologist Kurt Dusek to detail the synergy between data technology and corporate scalability. They explore strategic decision-making for tech tools and integration, ensuring companies can harness maximum value. In this episode, Matt and Kurt discuss:

  • Tool Selection: Align your tech tools with company needs and broader tech impacts
  • Vendor Engagement: Build partnerships with ongoing collaboration and shared success
  • Data Priority: Designate a leader for data architecture, treating data as a crucial asset
  • Tech Anticipation: Identifying ‘good enough’ tech to prepare for smoother transitions
  • Robust Architecture: Balance customer and internal metrics within tech architecture

Listen in now to discover strategies for integrating technology with your company’s growth plans.

#TechIntegration #DataDrivenGrowth #ScalableSolutions

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • Wide MAVAN featured graphic explaining what to look for when choosing a growth agency. On a deep navy-to-black background, a white growth funnel leaks a coral-red revenue droplet while subtle data lines on both sides converge toward the center. The headline warns that when no single partner owns the whole funnel, revenue can leak even while individual dashboards appear healthy. The graphic identifies the better model: a growth agency accountable to a revenue outcome—specifically profit per acquired customer—that integrates paid acquisition, creative, data, and product rather than optimizing one isolated channel. Supporting evidence notes a 48-hour funnel review that uncovered $350,000 per month in spend on a campaign that had never been profitable.

    What’s the Best Growth Agency For VC & PE?

    The best growth agency for a venture-backed or PE-owned company behaves less like a traditional agency and more like an embedded operating partner. It diagnoses your whole funnel, owns a revenue number such as CAC payback or LTV:CAC, and executes inside your team — rather than billing for activity in one channel.

    Read More
  • MAVAN funnel diagram titled "One Sales Playbook Can't Sell to Three Different B2B Buyers," showing a single "One Go-To-Market Motion" funnel branching into three buyer boxes — SMB (small business), Mid-Market, and Enterprise — each flagged with a red "mismatch" tag. Caption reads that forcing the same funnel onto buyers who decide on different timelines wastes ad spend, stalls leads, and blurs your message. A red banner gives the fix: run three coordinated motions inside one company, each matched to how that buyer actually buys.

    Is 1 GTM Motion the Biggest B2B SaaS Mistake?

    The biggest go-to-market mistake in B2B SaaS is forcing one motion across SMB, mid-market, and enterprise, which buy on completely different timelines. The fix is running three coordinated motions inside one company: product-led growth for SMB, sales-assist for mid-market, and account-based marketing for enterprise, each matched to how that segment actually buys.

    Read More
  • MAVAN featured graphic on a deep navy-to-black background with faint coral light streaks. Bold white headline reads "WILL YOUR GROWTH PARTNER SCALE ACROSS THE PORTFOLIO?" with "SCALE" in coral red. Beneath a divider labeled "PORTFOLIO COMPANIES," a row of five building tiles shows the first outlined in coral red with a checkmark and the label "WORKS FOR ONE.", while the next four are dim grey with a "?" above each, illustrating a growth partner that succeeds at one company but is unproven across the rest. A white bar below reads "EVALUATE ON TWO THINGS:" followed by "1 · MULTI-COMPANY BANDWIDTH" and "2 · PROVEN PLAYBOOK." Coral MAVAN logo in the lower right.

    How Do You Evaluate a Portfolio Growth Partner?

    To evaluate a growth partner for a fund’s portfolio, test two things. First, multi-company bandwidth: whether their operating model, not their headcount, lets them run many portfolio companies at once without quality slipping. Second, a proven playbook: a documented growth system that transfers between companies and survives leadership change, rather than living in one operator’s head.

    Read More
View More