Listening to your customers’ needs and feedback is a critical step in developing a successful go-to-market strategy and validating your product. In the latest episode of Growth@Scale, Matt Widdoes discusses how essential open communication is when developing product with Jason Purdy, a product lead at Square. Jason shares his experience and best practices for building and scaling products. 

For go-to-market strategies, put your customers first. They’re an invaluable source of feedback that can’t be ignored. Actively engage with your customers regularly, whether through surveys, reviews, or even 1:1 conversations, to ensure you’re tuned into their needs, wants, and concerns. 

Innovation and iteration is the key to growth and success, but before making any big changes to your product, check in with employees and customers. Change for the sake of change rarely pays off, so keep the lines of communication open and be calculated in your product’s evolution. 

When you do make a change, the need for customer feedback is greater than ever. Through rigorous testing and customer feedback, you can stay agile while adapting your product to match the changing needs of your customers and the market. 

Don’t, however, be shy about trying something bold. Innovation involves a substantial amount of risk-taking and you can’t always let customer input hold you back from a breakthrough. Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” 

When you surround yourself with a team that is collaborative, communicative, and innovative, and take the time to actively listen to both the market and your customers, you’ll find the road to scaling to be a much smoother ride.  

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN featured graphic answering the question "Where Does AI Fit In Creative Development?" on a deep navy-to-black background with coral-red light streaks, sub-headline "It Should Fuel Winners, Not Just Volume" with "Winners" underlined in coral red. A left-to-right process flow shows three white "Previous Winning Ads" cards feeding into a glowing coral-red "AI" orb, which fans out a spray of dim grey concept cards toward a white human-head silhouette with a coral-red spark at the temple, labeled "Human Taste + Audience Truth." Three bright coral-red "Winners" creative cards with play buttons emerge on the right. The flow illustrates that AI generates concept volume from proven winners while human taste and audience understanding select the few concepts that win. The coral MAVAN logo sits in the bottom-right corner.

    How Do You Use AI For Winning Ads In Creative Development?

    AI’s biggest near-term payoff in growth is creative. Use it to generate more concepts and rebuild what already works — then rely on human taste, audience truth, and disciplined testing to decide which creative ships and scales.

    Read More
  • MAVAN featured graphic on a deep navy-to-black background with a bold white headline reading 'Why Do Users Ignore the Flow You Built?' where the word 'Ignore' is underlined in coral red. A bird's-eye illustration shows a muted-gray paved sidewalk traveling from a white circular node labeled 'A' to a coral-red circular node labeled 'B' in an L-shape, turning at a 90-degree corner. A glowing coral-red dashed desire path cuts straight across the diagonal from 'A' to 'B', illustrating the shorter route users actually take versus the longer built flow. A two-line white caption reads 'They're taking a desire path to value. This has big implications for CAC and LTV.'

    Why Do Users Ignore Your UX Flow? (Tip: Find Their Desire Paths)

    Users ignore the flow you built because they’re taking a shorter or more intuitive path to what they’re looking for — what designers call a desire path. You find these paths by watching real behavior: funnel drop-off, session replays, and the workarounds that users invent. Then you rebuild the flow around what they already do.

    Read More
  • Featured graphic for the MAVAN article comparing two marketing leadership models for Series A startups, titled 'Which Scales Growth Better? Fractional CMO vs Growth Pod,' with 'vs' in coral red on a deep navy-to-black background with coral light streaks. On the left, a model labeled 'Fractional Hires / Vendor Stack' shows five white nodes — 'Paid,' 'Lifecycle,' 'Data,' 'Product,' and 'Creative' — loosely joined by dotted lines broken by coral warning triangles, illustrating a fragmented growth function. On the right, a model labeled 'Growth Pod' shows the same five nodes connected by solid glowing coral-red lines in a clean pentagon, illustrating an integrated, cross-functional team. The caption reads 'One can provide strategy but can't see the full picture or fully execute vision based on insights. The other spans the entire org, can find leaks fast, and scale growth quickly.'

    What Scales Series A Startups Best: Growth Pods or Fractional CMOs?

    A fractional CMO gives a Series A startup senior marketing strategy on a part-time basis. A growth pod adds the cross-functional team that ships it. The right choice depends on whether your real bottleneck is direction or delivery.

    Read More
View More