In this episode of Growth@Scale, Matt sits down with enterprise sales and customer success expert Kevin Kinnison to explore how the sales funnel fits into the larger context of growing your business. 📈

Listen to the whole episode and get insights on:

Early-Stage Fundamentals

  • Know and understand your infrastructure from the jump
  • Think ahead: Always record and document everything for historical context
  • Focus on CRM and tracking to know where you’re at

🔍 Finding the Right Hire

  • What to keep in mind when searching for a highly-adaptable, relationship and team-oriented salesperson to join your team
  • How to zero in on the right candidate who can meet you where you are today and align with your needs tomorrow

🔑 Keys to a Successful Sales Strategy

  • Sales success requires a holistic approach from the whole team… it’s not only about sales
  • Mutual Motivation + Quality Relationships = Sales Success
  • Networking matters Get to know your industry and the people in it)

Be sure to subscribe wherever you get your podcasts now, and don’t forget to leave a review on Apple or Spotify to let us know what you think and tell us your early-stage sales story.  Download the podcast now or read the transcript.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN featured graphic titled “Which Attribution Model Should B2B SaaS Use?” on a deep navy-to-black background, with “Which” underlined in coral red. A horizontal B2B buyer journey connects four touchpoints—LinkedIn Ad, Report, Webinar, and Branded Search. Attribution brackets show First-Touch crediting the LinkedIn Ad, Last-Touch crediting Branded Search, and Position-Based attribution spanning LinkedIn Ad through Webinar. The caption reads, “Same deal. Three models. Three different winners.” Subtle coral data lines and arcs on both sides guide attention toward the comparison, with the MAVAN logo below.

    Which Attribution Model Should B2B SaaS Use?

    There is no single best attribution model for B2B SaaS. The right one is the simplest model that can still answer the budget decision you face. For most teams past a few channels and a multi-month sales cycle, that means a position-based multi-touch model tracked at the account level.

    Read More
  • MAVAN infographic titled “Relying on SKAN Attribution Alone Can Hide Your Highest-Value Users.” A short white revenue bar remains below a horizontal “$20 tracked cap,” while three much taller gray outlined bars extend above it. A coral “Hidden” bracket marks the untracked value, illustrating how SKAN attribution can obscure high-value users and revenue.

    How Do You Solve SKAN Attribution For Multi-Channel Apps?

    To solve SKAN attribution for multi-channel apps, fix your conversion-value and revenue configuration first, then triangulate SKAN with incrementality testing and one internal source of truth — so every channel gets measured against the same number.

    Read More
  • MAVAN featured graphic explaining why web shops can be a major growth lever for mobile games. Two smartphone checkout screens compare an app-store purchase with a branded web-store purchase. The app-store checkout shows a $100 premium serum purchase reduced to $70 after a 30% platform fee, illustrated by a coral-red “–30%” tag and money flowing away from the phone. A coral arrow labeled “own it” points toward the web-store checkout, where the full $100 purchase is retained and a “+first-party data” tag highlights ownership of the customer profile, purchase history, and marketing access. White headline reads, “Web shops can be a real growth lever,” above the comparison on a dark navy-to-black background with subtle coral data lines and the MAVAN logo.

    Are Mobile Game Web Shops A Growth Lever In 2026?

    After Apple’s IDFA changes, mobile game studios grow by launching a web shop — a game-branded web store they own. It reclaims the 15 to 30 percent that app stores take on every purchase and rebuilds the first-party player data that makes user acquisition work again.

    Read More
View More