This week on Growth@Scale, Matt Widdoes is joined by Jeremy Leal, Founder of Helen Agency and experiential marketing expert. Jeremy talks about how the innovative marketing tactics he learned at Red Bull can apply to other industries.
Jeremy stresses that the key to effective experiential marketing is to create memorable moments through one-on-one interactions. That may be hosting an event that surprises and delights the unsung heroes working back of house at a night club, or dressing up your sales reps as FedEx drivers to make surprise deliveries at 1am to exhausted doormen. Whatever you can do to create a memorable experience for the people both using or selling your product will go a long way.
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