In this episode of Growth@Scale, host and MAVAN CEO Matt Widdoes discusses programmatic advertising with Joe Delfino, VP of Identity and Cloud Partnerships at ComScore. With over a decade of experience in ad technology and media, Joe shares his insights on the future of programmatic advertising and the relationship between traditional media, connected TV, linear TV, and streaming platforms in the digital age.
Key Takeaways
- Convergence of Media: The intersection of Linear TV, CTV, and streaming platforms, particularly in terms of audience targeting and measurement capabilities
- Performance Advertisers’ Shift: Streaming services and CTV offer better data-driven opportunities, attracting performance advertisers in TV
- Creative Innovation in TV Advertising: Platforms like Netflix are leading the way by integrating interactive ad units that drive viewer engagement
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