On the latest episode of Growth@Scale, we explore digital marketing, user acquisition innovation, and the world of wine with Andrew Allison, CEO of Libation Labs. Andrew shares his eclectic entrepreneurial journey, from his time in app development and M&A to founding Libation Labs, a digital platform revolutionizing the wine tasting experience. We talk about how to innovate and strategize for user acquisition, the importance of understanding customer personas, and the experience of buying and selling a hot air balloon business along the way.
Key Takeaways:
- How Libation Labs utilizes performance marketing to assist wineries in acquiring customers
- How strategic acquisition of a hot air balloon company helps Libation Labs target high-quality consumers
- Why emphasizing intuitive customer onboarding is crucial for success in a post-iOS 14 world
- Creating a clear, scalable business model presentation for effective fundraising
- Conducting successful customer interviews that focus on customer choices rather than product features
Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.
Want more growth insights?
Thank you! form is submitted
Related Content
-
Your brand strategy is your company strategy | Ryan Maloney, Performance Marketing Expert | Ep. 27
Join host Matt Widdoes and super-marketer Ryan Maloney as they discuss the essentials of a winning marketing strategy that champions sustained growth. Discover the perfect blend of brand positioning and performance marketing, and the distinct power of incentivized referrals.
-
Your Brand is Your Business
Matt Widdoes and Ryan Maloney discuss the crucial interplay between brand and performance on the Growth@Scale podcast. Discover the strategies that can propel your business to scalable success by integrating customer centricity and unified vision across your company.
-
Growth@Scale – Episode 27– Ryan Maloney
Read the transcript from episode 27 of Growth@Scale where Matt speaks with guest Ryan Maloney.