In our latest episode of Growth@Scale, we’re thrilled to host LaToya Bowlah, a leader in digital transformation and lifecycle marketing. Currently leading the marketing strategy at Anthology AI, LaToya brings her extensive experience from high-profile roles at companies like Nasdaq and Bloomberg Digital. This episode dives deep into the dynamics of lifecycle marketing and its impact on scalable business growth.

Key Topics Discussed:

  • Lifecycle Marketing Central: Exploring its critical role at the convergence of digital automation, content, and data science.
  • Audience Understanding: The importance of deeply knowing your audience to tailor effective engagement strategies.
  • Balance of Utility and Conversion: Strategies for maintaining a healthy balance between conversion efforts and providing genuine value to customers.
  • Growth Models: Insights into aligning go-to-market strategies with specific business growth models.
  • Tech Stack Investment: The importance of investing in technology that matches the team’s capabilities and business needs.

Listen to the full episode here.

Don’t forget to subscribe to Growth@Scale for more discussions on how to scale your business. 

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.


Want more growth insights?

Thank you! form is submitted


Related Content

  • The Future of Programmatic Advertising with Joe Delfino

    In this episode of Growth@Scale, Matt Widdoes explores the evolution and current state of programmatic advertising with Joe Delfino, ComScore’s VP of Identity and Cloud Partnerships. Matt and Joe talk about the intersection of media types, share insights on programmatic ad media in the digital age, and talk about the innovative strategies shaping the future of TV advertising.

    Read More
  • Meet Your Audience Where They Are

    In this episode of Growth@Scale, Matt Widdoes explores the evolution and current state of programmatic advertising with Joe Delfino, ComScore’s VP of Identity and Cloud Partnerships. Matt and Joe talk about the intersection of media types, share insights on programmatic ad media in the digital age, and talk about the innovative strategies shaping the future of TV advertising.

    Read More
  • Growth@Scale – Episode 31 – Joseph Delfino

    Read the transcript from Episode 31 of Growth@Scale where Matt speaks with guest Joseph Delfino.

    Read More