In this episode of Growth@Scale, we sit down with Kristen Perry, a real estate agent with Coldwell Banker who successfully pivoted from a decade-long career in the tech and mobile gaming industry to the competitive world of Bay Area real estate. Kristen shares her journey of making this major career change, what motivated her, and how she found success by focusing on her passions and relationships.
Whether you’re contemplating a career switch or looking to build a thriving business, Kristen’s insights are sure to inspire and guide you through the challenges of making bold moves with confidence.

Key Insights:

How to Identify When It’s Time for a Career Pivot – Kristen discusses how a feeling of disconnect in her tech career led her to seek a path aligned with her true passions and values.
Building Trust and Relationships in a New Industry – Kristen highlights how focusing on people, community, and authentic connections were key to her quick success in real estate.
Adaptability and Learning from Past Experiences – Drawing from her background in tech, Kristen shares how skills like adaptability, resilience, and strategic thinking helped her navigate the long sales cycles and challenges of real estate.
Why Persistence and Showing Up Every Day is Key – Kristen stresses the importance of showing up consistently, working hard, and building your business from the ground up, emphasizing that success is hard-earned and deeply rewarding.

“If I’m gonna leave my son for 8 hours a day, I want it to be for something I’m really enjoying.” – Kristen Perry

Listen to the Full Episode:

Ready to dive deeper? Tune in to the full episode of Growth@Scale with Kristen Perry and learn how to make a career change with confidence: Listen to the episode here.

Kristen Perry’s journey from tech to real estate offers invaluable lessons on how to trust your instincts, work with passion, and navigate the challenges of a new industry. Whether you’re thinking about making a career change or building a business from scratch, Kristen’s story proves that with dedication and the right mindset, you can find success and fulfillment in unexpected places.

Subscribe to Growth@Scale for more expert conversations on driving growth, or visit MAVAN.com for more insights into scaling your business.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • Featured image for an article on growth audits, marketing audits and growth plans. Centered on a dark background, the headline reads “Most growth plans miss what’s holding growth back.” Below it: “The fix: audit every system that drives revenue, then give every action in the plan an owner.” Orange lines and nodes on both sides converge toward the center. MAVAN logo at the bottom.

    What Is a Growth Audit, and How Does It Build Your Growth Plan?

    The first 30 days of a MAVAN growth audit delivers three things. First, a single, consolidated view of your business — data, paid, lifecycle, product, and finance — written down in one place and reconciled across teams, often for the first time. Second, the quick wins your team can execute in week two without waiting: pausing the paid waste, fixing the highest-leverage tracking gap, and getting the silos in one room. Third, a prioritized 90-day roadmap, with action items scored and assigned, that sequences exactly what to do first, second, and third — with or without us.

    Read More
  • Wide MAVAN featured image on a near-black background for an article comparing fractional and full-time CMOs. Centered text opens with an orange label reading “Fractional vs. full-time CMO” above the large white headline “Hire your first growth leader last,” with “last” underlined in orange. A supporting line explains that a new CMO hired before tracking works and a channel pays back spends the first quarter rebuilding tracking. It advises building that system with fractional or outside help, then hiring full-time. A bold teaser line reads “When to hire · What it costs · What goes wrong.” On the left and right edges, fans of orange dotted lines run from small orange dots and converge on ring nodes with arrow points aimed at the center. The orange MAVAN logo is centered at the bottom.

    When Should a B2B SaaS Startup Hire a Growth Leader (What Kind of CMO)?

    Mobile gaming teams have operated with granular attribution, segmented CAC, and whale-tier bidding for over a decade. B2B SaaS companies adopting the same three disciplines see clearer unit economics, faster optimization, and fewer wasted first growth hires.

    Read More
  • Wide MAVAN featured image on private equity due diligence, with centered text on a near-black background framed by thin dotted lines in MAVAN orange on both sides. An orange label reads “Private equity due diligence” above the headline “Your PE deal is priced on growth. Who tested the engine behind it?” Supporting text explains the gap: Commercial diligence checks the market. Operational diligence checks how the company runs. The revenue engine, the sales and marketing system that wins and keeps customers, often goes untested, gets audited in pieces, or is left for the company to fix alone. Each one slows the value creation plan’s payoff. The answer reads “MAVAN, a growth operating company, audits the whole revenue engine from inside, then embeds the operators to fix it,” followed by “Value creation, executed.” underlined in orange. The orange MAVAN logo sits bottom center.

    Who Does Due Diligence for Private Equity Deals?

    Strategy consultancies and boutique firms run commercial due diligence on the market. Operations advisors and PE operating teams run operational due diligence on how the company works. Growth and GTM due diligence falls to specialist diligence firms, GTM boutiques, and growth operating companies like MAVAN, which test the revenue engine from inside and can stay to run the fix.

    Read More
View More