In this episode of Growth@Scale, Matt Widdoes sits down with Kimberly Corbett. Kimberly is the Chief Publishing Officer at Fortis Games. Her past experiences include time designing, developing, and scaling new games at Warner Brothers, Zynga, and Kabam. Kimberly and Matt discuss the transformative impact of AI, the critical role of cross-functional collaboration, and strategies for balancing organic and paid growth more effectively .

Key Takeaways:

  • Leveraging AI in Gaming: How AI is revolutionizing game production, making it more efficient and sophisticated
  • Cross-Functional Collaboration: Nurturing cross-functional teams with aligned goals is essential for scaling products
  • Why Clear Metrics Matter: Establishing clear success metrics ensures sustainable growth
  • Adaptability and Learning: Emphasizing learning and adaptability over technical expertise drives high-growth cultures
  • Balancing Organic and Paid: A balanced approach between organic and paid strategies is more sustainable than chasing virality

Listen now to gain valuable insights from one of the gaming industry’s leading experts. Don’t forget to subscribe for more episodes!

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