Growth Insights
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Don’t just make buttons…design for performance
Join Matt Widdoes and Lawrence Valenti on Growth at Scale as they delve into the importance of design strategy for business growth, covering topics from user experiences to the future of design with generative AI. Don’t miss out on valuable insights—listen now! 🎙️🚀
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Steering Your Company Toward Safer Waters: Cybersecurity Essentials
Cybersecurity expert Khelan Bhatt discusses the crucial role of security measures from startup inception to scalable growth, emphasizing that cybersecurity is foundational to sustainable business success. He underscores the importance of integrating robust security frameworks and a proactive approach to safeguard against cyber threats.
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Do whatever it takes to avoid a breach | Khelan Bhatt – Cybersecurity Expert and Strategist | Episode 26
Check out the latest episode of Growth@Scale featuring Khelan Bhatt, where he and host Matt Widows discuss the fundamentals of cybersecurity essential for business growth, covering topics from security culture to data handling best practices. Don’t miss out on this one—tune in now! 🚀🔐
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Unveiling the Strategic Role of Creative Design in Business Growth
Discover strategies for creative design in business growth as we explore the harmonization of form, function, and brand consistency. From leveraging psychology to embracing generative AI, learn how design shapes a compelling user journey to drive meaningful engagement.
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Raise a Glass to Innovative User Acquisition Strategies: Strategies for Startup Success with Andrew Allison
Check out the latest Growth@Scale episode featuring Andrew Allison, CEO of Libation Labs, as he shares insights on digital marketing, user acquisition, and entrepreneurship. Discover how Libation Labs is transforming the wine tasting user experience through innovative strategies and acquisitions.
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A Toast to Innovative User Acquisition Strategy
Check out the latest Growth@Scale episode featuring Andrew Allison, CEO of Libation Labs, as he shares insights on digital marketing, user acquisition, and entrepreneurship. Discover how Libation Labs is transforming the wine tasting user experience through innovative strategies and acquisitions.
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Putting the ‘U’ in ‘UGC’ | Aaron Peever, Creative Director, MAVAN
Discover the art of integrating User-Generated Content into brand strategy with Aaron Peever, MAVAN’s Creative Director, on Growth@Scale. Aaron shares insights on crafting authentic brand voices, the evolution of influencer marketing, and the synergistic role of AI in copywriting.
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Using a consistent brand to drive sustainable growth
Brand messaging, when harmonized with a brand’s character, significantly boosts marketing efficacy and customer engagement. The strategic incorporation of AI in creative processes, alongside a shift to growth-focused communication, marks a new era in brand storytelling and sustainable business growth.
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The Future of Creativity: Insights from MAVAN Creative Director Kyle Shields
Join the Growth@Scale journey with host Matt Widdoes and MAVAN’s design expert and Creative Director Kyle Shields as they delve into the future of creativity and debunking myths about the future of AI and its impact on revenue. Subscribe now for a front-row seat to the convergence of creativity and growth in the business landscape.
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Unleash your creative power: Where design meets performance
Discover how creativity is more than just aesthetics in business; it’s about shaping a unique brand identity and customer experience. Learn the importance of understanding your audience, the role of creative testing, the evolution of branding, and adapting with AI in scaling your business.
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Embrace Failure and Measure Success: Insights from MAVAN’s VP of Growth, Malachi Rose
In this episode of Growth@Scale, Malachi Rose, VP of Growth at MAVAN, reveals his unique approach to sustainable business growth honed at companies like Zynga and Digit. Learn about overcoming growth challenges, the value of continuous customer feedback, and the effectiveness of MVP-focused strategies for scaling your business.
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Growth@Scale: Embrace failure, measure success
This insightful post with MAVAN’s VP of Growth, Malachi Rose, dives into the evolution of growth marketing and the significance of experimentation in business success. Learn about the challenges of early-stage growth, the importance of customer feedback, MVPs, and the role of data in shaping scalable growth strategies.
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Building your data muscle: Insights from MAVAN’s Head of Data, Rich Skinner
In the latest Growth@Scale episode, MAVAN’s Head of Data, Rich Skinner, shares insights on building a strong data culture for informed decision-making and growth. Discover the importance of A/B testing, understanding conversion rates, and fostering a culture of continuous improvement.
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Growth at Scale: Leveraging Data for Sustainable Business Growth
In this episode of Growth@Scale, Rich Skinner, MAVAN’s Head of Data, delves into the critical role of data in driving sustainable business growth, sharing insights from his rich experience across leading companies. Learn about the common pitfalls in data strategies, the indispensability of experimentation, and how to cultivate a culture of testing and learning to achieve scalable success.
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Episode 18 – Create a Winning Sales Strategy – Kevin Kinnison, Sales Expert, Client Partner Lead, Adjust
Join Matt in a conversation with enterprise sales expert Kevin Kinnison as they delve into the finer points of sales success strategy in early stages. Explore the importance of relationships and how to find the right salesperson for your company’s needs in this insightful interview.
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Growth@Scale Episode 17 – Adam Lovallo – “Growth” Sounds Cooler
Explore the world of growth marketing in the latest episode of Growth@Scale, featuring an insightful conversation with Adam Lovallo. Gain valuable knowledge on founding businesses, mastering audio advertising, adapting to data tracking changes, strategic hiring, and optimizing marketing funnels for success.
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Episode 16– Disrupt, innovate, iterate – Yousuf Bhaijee – Growth Advisor, Ex-Disney, Zynga, Eaze
Join Matt in a compelling discussion with Yousuf Bhaijee, where they delve into the evolution of growth strategies amidst technological advancements and market shifts. From navigating the unconventional paths of the cannabis industry to building dynamic growth teams, this episode offers a unique perspective from a veteran in the field.
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Everyone’s Responsibility: Building and Maintaining a Cross-Functional Growth Team
Join host Matt Widdoes and Yousuf Bhaijee in a profound exploration of the vital role played by cross-functional growth teams. From optimizing user retention through cross-promotion to innovative hiring approaches, this episode provides actionable insights to embed a growth mindset across your organization.
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Episode 15 – Add some Tech knowledge to your C-suite – Todd Larsen– Founder & CTO, Tech Leaders
In this episode of Growth@Scale, host Matt Widdoes engages in a compelling discussion with Todd Larsen, Tech Leaders Founder and CTO, shedding light on the pivotal moments and considerations for strategic technical hiring. From navigating the choice between starting a company or joining a larger organization to insights on scaling challenges and hiring leaders, discover key takeaways for driving growth through effective technical team building.
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Brand is who you are, what you believe, and how you show up – Doug Thielen– Chief Marketing Officer, Outdoor and Lifestyle
Join Matt in a conversation with Doug Thielen as they delve into the Four Pillars of Successful Brands, emphasizing the interconnectedness of Culture, Community, Content, and Commerce. Discover practical advice on establishing a clear brand foundation, maintaining creative consistency, and evolving brands through strategies that align with your mission.
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Episode 13 – Users are always cheaper a year ago – Brian Sapp– Head of Growth, Rec Room
Join Matt in a conversation with gaming veteran Brian Sapp as they delve into the ever-evolving world of user acquisition. Explore the effects of privacy changes, ROI strategies, and unique gaming models in this insightful interview.
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Episode 12 – Hire Quickly, Fire Faster – Atif Khan – VP of business, ThirdWeb
In this episode of Growth@Scale, Atif Khan, VP of Business at ThirdWeb, shares invaluable insights on startup growth strategies. From hiring the right talent to exploring the opportunities in Web3, Atif provides actionable advice for founders looking to scale their business effectively.
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App Store Optimization in a Bilingual World: How to help your customers find you in English and Spanish
Navigating App Store Optimization in a bilingual setting presents unique challenges and opportunities. Explore MAVAN’s journey with ViX, uncovering the balance between English and Spanish to optimize app visibility and drive downloads in the US market.
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Episode 11 – Turning duds into Ws– Ed Lee– Product & Growth Specialist, Adobe
In the latest Growth@Scale episode, Ed Lee discusses the power of targeted growth strategies, emphasizing the importance of understanding your core audience and speaking directly to their needs. Dive into the world of cross-functional collaboration and creative optimization, discovering how successful companies leverage experimentation and teamwork to turn failures into avenues for growth.
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Turning Duds into Ws: The Art of Learning from Creative Failures
Explore the transformative journey from creative duds to innovative wins by dissecting successful projects and experimenting with new ideas. Embrace the power of simplicity and continuous iteration, turning failures into stepping stones for creative growth and success.
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Balance, Boundaries, and the Future of Work
Discover the transformative impact of the pandemic on the workplace in the latest Growth@Scale episode. Organizational strategist Katie Jackson discusses the rise of flexible schedules, the delicate balance of hybrid work, the complexities of unlimited PTO, and the potential productivity boost of a four-day work week. Learn how companies can navigate these changes empathetically, preserving culture while embracing newfound flexibility and employee empowerment.
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Episode 10– Balance, Boundaries, and the Future of Work – Katie Jackson – Senior Director – People & Organization Development, insitro
In the latest Growth@Scale episode, delve into the evolving landscape of the workplace with insights from Katie Jackson, Senior Director of People & Organization Development at insitro. Discover key takeaways on employee demands, the delicate balance of hybrid work, the complexities of unlimited PTO, and the potential impact of a four-day work week.
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B2C Mindset Meets B2B Marketing
Dive into the latest Growth@Scale episode where Aurelie Guerrieri, CMO of DataDome, discusses the pivotal shift in B2B marketing towards embracing a B2C mindset. Learn how genuine emotional connections, adopting proven B2C strategies, and fostering internal alignment are reshaping the landscape of successful marketing campaigns.