In this week’s episode of Growth@Scale, Matt sits down with Jason Purdy, a product lead at Square for a talk about Go-to-market strategies, product life cycles, and the importance of finding open, unbiased ways of communicating with your customers in order to deliver the best product possible.
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Episode 8 – Merch Worth Having, Events Worth Going to – Jeremy Leal – Founder, Helen Agency & Uncle Terp
In this episode of Growth@Scale, Jeremy Leal, experiential marketing expert, shares insights on applying innovative marketing tactics he learned at Red Bull to various industries. Discover the key to effective experiential marketing – creating memorable moments through one-on-one interactions.
Your Company is Probably Underinvesting in Lifecycle Marketing
Lifecycle marketing is essential for growth but often underinvested in, leading to lower customer acquisition, decreased engagement, increased churn rates, and missed upsell and cross-sell chances. Emphasizing lifecycle marketing enhances customer relationships, boosts brand loyalty, and sets a business up for long-term success through additional revenue and data.
Episode 8 – Jeremy Leal Transcript
Read the transcript from Episode 8 of Growth@Scale where Matt Widdoes sits down with the Founder of Helen Agency, Jeremy Leal.