The latest episode of Growth@Scale is live and ready for your ears!  On this week’s episode, growth marketing expert and MAU founder Adam Lovallo joins Matt Widdoes for a thrilling talk about all things growth.

Here’s a snapshot of what’s covered:

Founding and Selling Companies: Adam delves into his experiences with creating and selling businesses, highlighting key strategies and lessons.

Audio and Connected TV Advertising: He provides insights into audio advertising avenues, stressing the importance of direct response tracking in these platforms.

Changes in Data Tracking: The discussion pivots to how evolving data tracking technologies affect digital marketing strategies.

Hiring for Growth: Useful advice is given on hiring for early-stage companies, recommending a strategic approach.

Marketing and Funnel Optimization: The episode emphasizes understanding customer acquisition economics and optimizing marketing funnels for better results.

Listen at the link below or read the transcript here and be sure to subscribe to never miss an episode.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN featured infographic titled “Which CAC Should You Use?” comparing three customer acquisition cost metrics on a deep navy-to-black background. Three ascending white bars represent PAID CAC, BLENDED CAC, and FULLY-LOADED CAC, with the fully-loaded bar tallest and highlighted by a glowing coral-red cap and “STEER BY THIS” flag. Subtle geometric chevrons on both sides direct attention toward the chart. Bottom caption reads, “Track all three. Drive by one.” Coral MAVAN logo appears beneath the chart.

    Which CAC Should You Use — Fully-Loaded, Blended, or Paid?

    There are three ways to measure customer acquisition cost — paid, blended, and fully-loaded. Most teams pick one per decision. MAVAN’s operators steer by fully-loaded CAC, paired with gross-margin lifetime value, because it counts every cost. Paid and blended stay useful for channel calls and external reporting, but never as the number that drives the business.

    Read More
  • MAVAN featured graphic titled “Which Attribution Model Should B2B SaaS Use?” on a deep navy-to-black background, with “Which” underlined in coral red. A horizontal B2B buyer journey connects four touchpoints—LinkedIn Ad, Report, Webinar, and Branded Search. Attribution brackets show First-Touch crediting the LinkedIn Ad, Last-Touch crediting Branded Search, and Position-Based attribution spanning LinkedIn Ad through Webinar. The caption reads, “Same deal. Three models. Three different winners.” Subtle coral data lines and arcs on both sides guide attention toward the comparison, with the MAVAN logo below.

    Which Attribution Model Should B2B SaaS Use?

    There is no single best attribution model for B2B SaaS. The right one is the simplest model that can still answer the budget decision you face. For most teams past a few channels and a multi-month sales cycle, that means a position-based multi-touch model tracked at the account level.

    Read More
  • MAVAN infographic titled “Relying on SKAN Attribution Alone Can Hide Your Highest-Value Users.” A short white revenue bar remains below a horizontal “$20 tracked cap,” while three much taller gray outlined bars extend above it. A coral “Hidden” bracket marks the untracked value, illustrating how SKAN attribution can obscure high-value users and revenue.

    How Do You Solve SKAN Attribution For Multi-Channel Apps?

    To solve SKAN attribution for multi-channel apps, fix your conversion-value and revenue configuration first, then triangulate SKAN with incrementality testing and one internal source of truth — so every channel gets measured against the same number.

    Read More
View More