On the latest episode of Growth@Scale, product and growth expert Ed Lee returns to talk about turning creative failures into learning opportunities and how to use cross-functional collaboration to unlock growth.
Some of the main topics discussed include:
Focused Growth Strategies: Instead of trying to be everything to everyone, successful User Acquisition strategies involve targeting your core audience where they are and speaking to them in a way that resonates.
Experimentation and Learning: The foundation of growth, especially for early-stage companies, is experimentation; success often means poring over creative failures to glean new learnings to leverage into future success.
Cross-Functional Collaboration: From creative and design, to data analytics, product, and sales, collaboration among different teams is a valuable way to share knowledge and innovate new strategies based on different experiences with the customer journey.
Integration of Product and Marketing: Both product-driven and marketing-driven approaches are essential and should be integrated, with successful companies leveraging strategies that unite both elements.
Budgeting for Growth: Decisions about spending on growth channels are based on data-driven test plans, with phased approaches and checkpoints to ensure money is spent wisely.
Building a Strong Creative Team: Building an effective creative team is a complex process that doesn’t stop at just hiring the best talent. You also need to establish effective test structures so you can get adequate learnings from every creative.
Creative Optimization: Dissect what works, understand the components of successful creatives, and iterate based on those insights. Sometimes you’ll see significant impact from something as simple as adjusting copy.
Listen at the link below and subscribe to Growth@Scale to hear new episodes every week.
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