On the latest episode of Growth@Scale, product and growth expert Ed Lee returns to talk about turning creative failures into learning opportunities and how to use cross-functional collaboration to unlock growth. 

Some of the main topics discussed include:

Focused Growth Strategies: Instead of trying to be everything to everyone, successful User Acquisition strategies involve targeting your core audience where they are and speaking to them in a way that resonates. 

Experimentation and Learning: The foundation of growth, especially for early-stage companies, is experimentation; success often means poring over creative failures to glean new learnings to leverage into future success. 

Cross-Functional Collaboration: From creative and design, to data analytics, product, and sales, collaboration among different teams is a valuable way to share knowledge and innovate new strategies based on different experiences with the customer journey. 

Integration of Product and Marketing: Both product-driven and marketing-driven approaches are essential and should be integrated, with successful companies leveraging strategies that unite both elements.

Budgeting for Growth: Decisions about spending on growth channels are based on data-driven test plans, with phased approaches and checkpoints to ensure money is spent wisely.

Building a Strong Creative Team: Building an effective creative team is a complex process that doesn’t stop at just hiring the best talent. You also need to establish effective test structures so you can get adequate learnings from every creative. 

Creative Optimization: Dissect what works, understand the components of successful creatives, and iterate based on those insights. Sometimes you’ll see significant impact from something as simple as adjusting copy. 

Listen at the link below and subscribe to Growth@Scale to hear new episodes every week.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.


Want more growth insights?

Thank you! form is submitted


Related Content

  • Do whatever it takes to avoid a breach | Khelan Bhatt – Cybersecurity Expert and Strategist | Episode 26

    Check out the latest episode of Growth@Scale featuring Khelan Bhatt, where he and host Matt Widows discuss the fundamentals of cybersecurity essential for business growth, covering topics from security culture to data handling best practices. Don’t miss out on this one—tune in now! 🚀🔐

    Read More
  • Steering Your Company Toward Safer Waters: Cybersecurity Essentials

    Cybersecurity expert Khelan Bhatt discusses the crucial role of security measures from startup inception to scalable growth, emphasizing that cybersecurity is foundational to sustainable business success. He underscores the importance of integrating robust security frameworks and a proactive approach to safeguard against cyber threats.

    Read More
  • Growth@Scale – Episode 26 – Khelan Bhatt

    Read the transcript from episode 26 of Growth@Scale where Matt speaks with guest Khelan Bhatt.

    Read More