On the latest episode of Growth@Scale, product and growth expert Ed Lee returns to talk about turning creative failures into learning opportunities and how to use cross-functional collaboration to unlock growth. 

Some of the main topics discussed include:

Focused Growth Strategies: Instead of trying to be everything to everyone, successful User Acquisition strategies involve targeting your core audience where they are and speaking to them in a way that resonates. 

Experimentation and Learning: The foundation of growth, especially for early-stage companies, is experimentation; success often means poring over creative failures to glean new learnings to leverage into future success. 

Cross-Functional Collaboration: From creative and design, to data analytics, product, and sales, collaboration among different teams is a valuable way to share knowledge and innovate new strategies based on different experiences with the customer journey. 

Integration of Product and Marketing: Both product-driven and marketing-driven approaches are essential and should be integrated, with successful companies leveraging strategies that unite both elements.

Budgeting for Growth: Decisions about spending on growth channels are based on data-driven test plans, with phased approaches and checkpoints to ensure money is spent wisely.

Building a Strong Creative Team: Building an effective creative team is a complex process that doesn’t stop at just hiring the best talent. You also need to establish effective test structures so you can get adequate learnings from every creative. 

Creative Optimization: Dissect what works, understand the components of successful creatives, and iterate based on those insights. Sometimes you’ll see significant impact from something as simple as adjusting copy. 

Listen at the link below and subscribe to Growth@Scale to hear new episodes every week.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.


Want more growth insights?

Thank you! form is submitted


Related Content

  • Just because your competitors are doing it, doesn’t mean you need to | Brendan Bilko – Robin, Founder | Ep. 35

    In this week’s episode of Growth@Scale, Matt Widdoes chats with Brendan Bilko about the nuances of effective branding strategies and digital innovation. Brendan shares his journey from co-founding Mayday to leading Robin, offering invaluable insights for startups and established brands alike.

    Read More
  • What’s In a Brand?

    Effective brand strategy is more than just a snazzy logo or a catchy tagline; it is how you connect with your audience. Learn how brand authenticity, strategic timing of investments, and focusing on unique strengths can drive sustained success for your brand.

    Read More
  • Growth@Scale – Episode 35 – Brendan Bilko

    Read the transcript from Episode 35 of Growth@Scale where Matt speaks with guest Brendan Bilko.

    Read More