On the latest episode of Growth@Scale, product and growth expert Ed Lee returns to talk about turning creative failures into learning opportunities and how to use cross-functional collaboration to unlock growth. 

Some of the main topics discussed include:

Focused Growth Strategies: Instead of trying to be everything to everyone, successful User Acquisition strategies involve targeting your core audience where they are and speaking to them in a way that resonates. 

Experimentation and Learning: The foundation of growth, especially for early-stage companies, is experimentation; success often means poring over creative failures to glean new learnings to leverage into future success. 

Cross-Functional Collaboration: From creative and design, to data analytics, product, and sales, collaboration among different teams is a valuable way to share knowledge and innovate new strategies based on different experiences with the customer journey. 

Integration of Product and Marketing: Both product-driven and marketing-driven approaches are essential and should be integrated, with successful companies leveraging strategies that unite both elements.

Budgeting for Growth: Decisions about spending on growth channels are based on data-driven test plans, with phased approaches and checkpoints to ensure money is spent wisely.

Building a Strong Creative Team: Building an effective creative team is a complex process that doesn’t stop at just hiring the best talent. You also need to establish effective test structures so you can get adequate learnings from every creative. 

Creative Optimization: Dissect what works, understand the components of successful creatives, and iterate based on those insights. Sometimes you’ll see significant impact from something as simple as adjusting copy. 

Listen at the link below and subscribe to Growth@Scale to hear new episodes every week.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN featured graphic on a deep navy-to-black background with coral-red light streams, headed 'How Do You Run A 90-Day Growth Sprint?' with '90-Day' underlined in coral red. Three connected cards read '1. Diagnose — Days 1–30,' '2. Rebuild — Days 31–60,' and '3. Scale — Days 61–90,' with the final card glowing coral. A caption reads 'The map comes before the money,' above the coral 'MAVAN' logo — showing that a growth sprint diagnoses and rebuilds measurement before it scales spend.

    How Do You Run A 90-Day Growth Sprint That Compounds?

    A 90-day growth sprint is a focused quarter run in three phases. The first month diagnoses your growth system, the second rebuilds your measurement into one trusted source of truth, and the third scales only the channels the data has proven. One embedded pod can run it, too, tracked against a single scoreboard.

    Read More
  • MAVAN featured infographic titled “Which CAC Should You Use?” comparing three customer acquisition cost metrics on a deep navy-to-black background. Three ascending white bars represent PAID CAC, BLENDED CAC, and FULLY-LOADED CAC, with the fully-loaded bar tallest and highlighted by a glowing coral-red cap and “STEER BY THIS” flag. Subtle geometric chevrons on both sides direct attention toward the chart. Bottom caption reads, “Track all three. Drive by one.” Coral MAVAN logo appears beneath the chart.

    Which CAC Should You Use — Fully-Loaded, Blended, or Paid?

    There are three ways to measure customer acquisition cost — paid, blended, and fully-loaded. Most teams pick one per decision. MAVAN’s operators steer by fully-loaded CAC, paired with gross-margin lifetime value, because it counts every cost. Paid and blended stay useful for channel calls and external reporting, but never as the number that drives the business.

    Read More
  • MAVAN featured graphic titled “Which Attribution Model Should B2B SaaS Use?” on a deep navy-to-black background, with “Which” underlined in coral red. A horizontal B2B buyer journey connects four touchpoints—LinkedIn Ad, Report, Webinar, and Branded Search. Attribution brackets show First-Touch crediting the LinkedIn Ad, Last-Touch crediting Branded Search, and Position-Based attribution spanning LinkedIn Ad through Webinar. The caption reads, “Same deal. Three models. Three different winners.” Subtle coral data lines and arcs on both sides guide attention toward the comparison, with the MAVAN logo below.

    Which Attribution Model Should B2B SaaS Use?

    There is no single best attribution model for B2B SaaS. The right one is the simplest model that can still answer the budget decision you face. For most teams past a few channels and a multi-month sales cycle, that means a position-based multi-touch model tracked at the account level.

    Read More
View More