In our latest episode of Growth@Scale, Matt talks growth strategies with Yousuf Bhaijee, growth advisor and former VP of Growth at Disney, Zynga, and Eaze.

In this episode you’ll find insights on:

Evolving Growth Strategies: Yousuf discusses how growth strategies adapt and transform over time, especially with the advent of new technologies and market shifts. He emphasizes the shift from traditional paid acquisition to more innovative methods.

Creative Growth in Restricted Markets: Listen to how Yousuf navigated growth in the cannabis industry, utilizing unconventional channels like billboards and affiliate marketing to drive success.

Building Effective Growth Teams: Discover the nuances of assembling a dynamic team focused on growth, including Yousuf’s ‘try before you buy’ approach for hiring in growth roles.

Prioritizing Growth Initiatives: Learn about the importance of a rigorous framework for prioritizing growth opportunities and the common pitfalls to avoid.

If you want a peek behind the curtain on how seasoned growth experts do what they do best, give this episode a listen. 

Subscribe to Growth@Scale for weekly insights and strategies from leading growth experts.

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN featured graphic titled "How Long Should Your Payback Window Be?" on a deep navy-to-black background. Headshots of growth expert Brian Sapp and MAVAN CEO Matt Widdoes flank a central bar comparison: a short bar labeled "HIGH ROAS, SMALL SPEND" with a small coral-red profit block sits beside a taller bar labeled "LOWER ROAS, BIG SPEND" with a much larger coral-red profit block, joined by an upward coral arc. A sub-headline reads "Scale toward total profit — not a round number," illustrating that a lower return on ad spend at higher volume can clear more total profit.

    ROAS vs Total Profit: How Long Should Your Payback Window Be?

    Your payback window is a business decision you control, not a fixed rule handed down to you. The teams that pull ahead scale spend toward maximum total profit across the full customer lifetime, accepting a lower return on ad spend at higher volume when the math clears more profit overall. They earn that room with predictive lifetime-value models, backtested cohorts, and incrementality tests — then bring the board a quantified tradeoff instead of a request for faith. Done with discipline and a fallback ready, a longer window is a retractable investment in profit you have already proven exists.

    Read More
  • MAVAN featured graphic on a deep navy-to-black background answering the question "Which Marketing Spend Really Works?", with "Really Works" underlined in coral red. A sub-headline reads "The answer — triangulate three methods." Three white-outlined circles form a triangle around a glowing coral-red center hub labeled "The Spend That Really Works." The outer nodes read "Marketing Mix Modeling — the big picture," "Incrementality Tests — the proof," and "Attribution — daily signal," each connected to the center hub. A caption reads "Together they reveal what your spend truly caused — not just what got the credit," with the MAVAN logo in the lower-right. The graphic shows how combining marketing mix modeling, incrementality testing, and attribution reveals which marketing spend actually drives revenue.

    How Do I Measure Which Marketing Spend Really Works?

    To know which marketing spend actually works, combine three methods — marketing mix modeling for the strategic portfolio view, incrementality tests for causal proof, and platform attribution for tactical signal — and run them through one source of truth your board can trust.

    Read More
  • Featured MAVAN graphic answering why creative is the biggest lever in user acquisition, on a deep navy-to-black background with red chevron accents. A bold white headline reads 'Creative Is the New Targeting,' with 'Targeting' underlined in coral red. At the center, a glowing coral-red video creative card with a play button connects by thin white lines to four white user-silhouette icons, illustrating that the ad itself routes to the right audience. A caption below reads 'The ad decides who sees it — so the asset is the campaign.' The coral-red MAVAN logo sits in the bottom-right corner.

    Why Is Creative The Biggest Acquisition Lever (And Does AI Fit)?

    Creative has become the biggest lever in paid user acquisition because privacy changes erased most targeting signal, so platforms like Meta now read your ad itself to decide who sees it. The smartest use of AI is extending the life of proven creative — not generating new assets from scratch, which audiences and ad algorithms increasingly ignore.

    Read More
View More