In our latest episode of Growth@Scale, Matt talks growth strategies with Yousuf Bhaijee, growth advisor and former VP of Growth at Disney, Zynga, and Eaze.

In this episode you’ll find insights on:

Evolving Growth Strategies: Yousuf discusses how growth strategies adapt and transform over time, especially with the advent of new technologies and market shifts. He emphasizes the shift from traditional paid acquisition to more innovative methods.

Creative Growth in Restricted Markets: Listen to how Yousuf navigated growth in the cannabis industry, utilizing unconventional channels like billboards and affiliate marketing to drive success.

Building Effective Growth Teams: Discover the nuances of assembling a dynamic team focused on growth, including Yousuf’s ‘try before you buy’ approach for hiring in growth roles.

Prioritizing Growth Initiatives: Learn about the importance of a rigorous framework for prioritizing growth opportunities and the common pitfalls to avoid.

If you want a peek behind the curtain on how seasoned growth experts do what they do best, give this episode a listen. 

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