Strategy

Data | Growth | Strategy

How Do I Measure Which Marketing Spend Really Works?
ByCasey Rock June 18, 2026June 18, 2026

To know which marketing spend actually works, combine three methods — marketing mix modeling for the strategic portfolio view, incrementality tests for causal proof, and platform attribution for tactical signal — and run them through one source of truth your board can trust.

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Growth | Strategy

Two Growth Questions Publishing Orgs Should Be Able to Answer
ByDan Barnes June 13, 2026June 18, 2026

Every publishing organization should be able to answer two questions: 1) “Why are you doing this?” 2) “Did it work?” Answering both requires a unified data platform, creative-led distribution, configurable onboarding, organic and lifecycle systems built on a deep audience graph — and an organization wired to turn insight into action fast.

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