On the latest episode of Growth@Scale, Matt talks to Brian Sapp, a veteran in gaming growth for a chat about all things User Acquisition.

Here’s a sneak peek of what you’ll learn:

🎯 The NEW Landscape of User Acquisition

Privacy changes are shaking things up! 🛡️

Why brand, creative, and product-market fit are your new best friends. 🤝

📈 Case Study: Disney Emoji Blitz’s Revenue Revolution

How Jam City turned $40M into $100M without changing the game – just the strategy. 💸

The power of looking at ROI through a long-term lens. 🕓

🔮 The Future of UA ROI

Why the obsession with quick payback is costing you in the long run. ⏳

Embracing predictive analytics and risk-taking to convince investors. 📊

🕹️ Behind Rec Room’s Unique Model

UGC, social connections, and cross-platform magic! ✨

How mobile marketing can create a halo effect for VR and console. 🎮

Be sure to subscribe and get a new episode right to your device every week. 

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • MAVAN infographic titled “Relying on SKAN Attribution Alone Can Hide Your Highest-Value Users.” A short white revenue bar remains below a horizontal “$20 tracked cap,” while three much taller gray outlined bars extend above it. A coral “Hidden” bracket marks the untracked value, illustrating how SKAN attribution can obscure high-value users and revenue.

    How Do You Solve SKAN Attribution For Multi-Channel Apps?

    To solve SKAN attribution for multi-channel apps, fix your conversion-value and revenue configuration first, then triangulate SKAN with incrementality testing and one internal source of truth — so every channel gets measured against the same number.

    Read More
  • MAVAN featured graphic explaining why web shops can be a major growth lever for mobile games. Two smartphone checkout screens compare an app-store purchase with a branded web-store purchase. The app-store checkout shows a $100 premium serum purchase reduced to $70 after a 30% platform fee, illustrated by a coral-red “–30%” tag and money flowing away from the phone. A coral arrow labeled “own it” points toward the web-store checkout, where the full $100 purchase is retained and a “+first-party data” tag highlights ownership of the customer profile, purchase history, and marketing access. White headline reads, “Web shops can be a real growth lever,” above the comparison on a dark navy-to-black background with subtle coral data lines and the MAVAN logo.

    Are Mobile Game Web Shops A Growth Lever In 2026?

    After Apple’s IDFA changes, mobile game studios grow by launching a web shop — a game-branded web store they own. It reclaims the 15 to 30 percent that app stores take on every purchase and rebuilds the first-party player data that makes user acquisition work again.

    Read More
  • MAVAN featured graphic on a deep navy-to-black background with faint coral-red circuit lines, hexagons, and light streaks fanning out along both edges. A bold white Plus Jakarta Sans headline reads 'HOW DO YOU AVOID THE BAD FIRST GROWTH HIRE TRAP?' with the word 'TRAP' in coral red and underlined. On the left, a single white human-silhouette icon stands alone beneath the label 'One Hire.' A curved coral-red arrow points from the figure to the right, toward four white-outlined circles arranged in a diamond — 'Acquisition' at top, 'Creative' at right, 'Data' at bottom, and 'Lifecycle' at left — connected by coral-red dashed lines with a coral-red warning triangle at the center, beneath the label 'Hired Into An Unprepared System.' A white caption across the bottom reads 'The problem is rarely the person — it's the system they inherit.' The graphic contrasts a lone new hire against a disconnected growth function, illustrating that a first growth hire fails when dropped into an unprepared system rather than because of the person.

    How Do You Avoid Hiring A Bad First Growth Hire?

    Most first growth hires fail because the person is dropped into a company with no working system to sharpen, not because they lack talent. The fix is to build the system first — document what already drives growth, or embed a growth pod to turn scrappy channels into a coordinated system with a 90-day playbook — then make your senior hire, so they inherit a working machine instead of a blank page.

    Read More
View More