On the latest episode of Growth@Scale, Matt talks to Brian Sapp, a veteran in gaming growth for a chat about all things User Acquisition.

Here’s a sneak peek of what you’ll learn:

🎯 The NEW Landscape of User Acquisition

Privacy changes are shaking things up! 🛡️

Why brand, creative, and product-market fit are your new best friends. 🤝

📈 Case Study: Disney Emoji Blitz’s Revenue Revolution

How Jam City turned $40M into $100M without changing the game – just the strategy. 💸

The power of looking at ROI through a long-term lens. 🕓

🔮 The Future of UA ROI

Why the obsession with quick payback is costing you in the long run. ⏳

Embracing predictive analytics and risk-taking to convince investors. 📊

🕹️ Behind Rec Room’s Unique Model

UGC, social connections, and cross-platform magic! ✨

How mobile marketing can create a halo effect for VR and console. 🎮

Be sure to subscribe and get a new episode right to your device every week. 

Book a complimentary consultation with one of our experts
to learn how MAVAN can help your business grow.

Let’s Talk

Want more growth insights?

Thank you! form is submitted

[hubspot type=”form” portal=”20951211″ id=”9c538ed2-fb12-45f1-a573-ad7953c058cc”]

Related Content

  • Featured MAVAN graphic answering why creative is the biggest lever in user acquisition, on a deep navy-to-black background with red chevron accents. A bold white headline reads 'Creative Is the New Targeting,' with 'Targeting' underlined in coral red. At the center, a glowing coral-red video creative card with a play button connects by thin white lines to four white user-silhouette icons, illustrating that the ad itself routes to the right audience. A caption below reads 'The ad decides who sees it — so the asset is the campaign.' The coral-red MAVAN logo sits in the bottom-right corner.

    Why Is Creative The Biggest Acquisition Lever (And Does AI Fit)?

    Creative has become the biggest lever in paid user acquisition because privacy changes erased most targeting signal, so platforms like Meta now read your ad itself to decide who sees it. The smartest use of AI is extending the life of proven creative — not generating new assets from scratch, which audiences and ad algorithms increasingly ignore.

    Read More
  • Wide MAVAN featured graphic on a deep navy-to-black gradient with faint concentric circuit lines and coral red arrow accents on both sides. Headline: 'TWO QUESTIONS EVERY PUBLISHING ORG SHOULD ANSWER.' A portrait of a bearded man sits at left above the label 'Business Dev Insights From MAVAN CEO Dan Barnes.' Two outlined cards center the layout, joined by a coral plus sign: a lightbulb icon above 'WHY ARE YOU DOING THIS?' labeled 'Hypothesis before action,' and a checkmark icon above 'DID IT WORK?' labeled 'Learning after action.' Below: 'Answer both — consistently and fast — everything else in your stack flows from them.' The coral MAVAN logo sits bottom-right.

    Two Growth Questions Publishing Orgs Should Be Able to Answer

    Every publishing organization should be able to answer two questions: 1) “Why are you doing this?” 2) “Did it work?” Answering both requires a unified data platform, creative-led distribution, configurable onboarding, organic and lifecycle systems built on a deep audience graph — and an organization wired to turn insight into action fast.

    Read More
  • Widescreen MAVAN featured graphic on a deep navy-to-black gradient with coral red radial accent lines. Bold white headline reads 'WHAT CAN YOUR PRODUCT LEARN FROM GAMES?' A central coral red engagement-loop diagram connects four circular nodes — 'TRIGGER,' 'ACTION,' 'REWARD,' and 'INVESTMENT' — with arrows showing the cycle and a glow on the 'REWARD' node. A headshot of Dan Barnes sits on the left above 'Insights from Dan Barnes, President, MAVAN,' and a headshot of Matt Widdoes sits on the right above 'Insights from Matt Widdoes, CEO, MAVAN.' A bottom tagline reads 'Build the loop into the core. Run it like a live game.' The coral 'MAVAN' logo appears bottom right. Visualizes the article's thesis that non-gaming products can apply gaming's engagement-loop mechanics to drive retention.

    How Can SaaS and Consumer Products Improve Retention?

    SaaS and consumer brands need to take a page out of gaming’s retention playbook. Games keep players for years by treating launch as the starting line, building an engagement loop into the product’s core, and continuously deploying content and rewards. Non-gaming products can apply the same live-operations approach to turn retention into their cheapest source of growth.

    Read More
View More