Acquisition

Acquisition | Measurement & Attribution | VC & PE

What Is Incrementality Testing (And Why Turn Paid Marketing Off)?
ByCasey Rock October 27, 2026October 27, 2026

Incrementality testing measures the sales your marketing caused by comparing results with ads against results without them. It separates real lift from sales that would have happened anyway. Turning paid marketing off is one way to run it. You find your organic baseline, then add channels back one at a time to see what each truly drives.

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Acquisition | Consumer & Ecommerce | Measurement & Attribution | VC & PE

Who Are the Best User Acquisition Partners for On-Demand, Delivery Apps Post-IDFA?
ByCasey Rock October 22, 2026October 22, 2026

The best user acquisition partners for on-demand and delivery apps treat growth after IDFA as one system. They optimize to first and repeat orders, not installs. They prove lift with city and on/off tests, test creative often, and run win-back messages alongside paid media. Look for proof in local marketplaces and a plan to hand the work to your team.

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