Case Studies
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Acquisition | Data | Creative | Lifecycle | Strategy
ElevenLabs
Scaling Paid Search Globally
MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.
20+
International markets launched with positive incremental ROI
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Lifecycle | Strategy
Arcadia
Reaching New Customers
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
47%
Increase in open rate
60%
Increase in engagement
38%
Attributed revenue
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Acquisition | CRO | Lifecycle
CrossFit
Event Launch
CrossFit, a fitness brand with millions of members worldwide, sought help increasing registrations for attendance of an annual competition. MAVAN was brought in just 60 days prior of the CrossFit games to create and execute a marketing plan with the express goal of increasing event registrations.
125%
Acquisition Goal
20%
Increase in CPA Efficiency
>3.0
Improved LTV:CAC
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CRO | SEO | Acquisition | Lifecycle
Outgo
App Signups
Outgo, a fintech provider offering an all-in-one banking platform for freight carriers, sought a partner to help increase acquisitions to their newly-launched app. With a seemingly complex solution to the complicated problem of banking catered to trucking carriers, OutGo needed a creative approach that simplified their story and encouraged registration.
21%
Increase in conversion
30%
Email open rate + 58% CTR
300%
Reduction CPL
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Lifecycle | CRO | Acquisition
Particle
Go-to Market Plan
Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts. With no internal marketing resources at the company, MAVAN had just 60 days to assemble a team of NFT experts and execute the launch. In addition to the timeframe, the project also required organic growth with viral upside and a focus on earned media.
15M
Sold out offering within 90 days
200K+
Waitlist signups
100%
Organic (unassisted by paid)
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Lifecycle
Uniform Teeth
Customer Personalization
Uniform Teeth, a tech company offering affordable, modern orthodontic care, was experiencing a drop in conversions due to their current sales system. The company sought a partner to help upgrade their lifecycle management system to include segmentation and personalization, as well as eliminate their reliance on manually managing current leads using Google Sheets.
45%
Increase in lifecycle attributed sales
20%
Increase in lead database
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Lifecycle
Customer.io
Lifecycle
Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.
200%
Increase in scalable templates
2.5x
Faster production time