Case Studies
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Acquisition | Data | Creative | Lifecycle | Strategy
ElevenLabs
Scaling Paid Search Globally
MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.
20+
International markets launched with positive incremental ROI
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Acquisition | CRO | Creative | Strategy
KidStrong
Creative Optimization for Conversion
KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.
32%
Increase in form conversion through signup flow optimizations
35%
Improvement in blended CPL
37%
Improvement in paid CPL
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Strategy | Creative
WineKey
Brand Identity for a Wine Tech Launch
WineKey, founded by Master Sommelier Ian Cauble, needed a visual and verbal identity that reflected the sophistication of wine culture and tech innovation. MAVAN brought that vision to life.
1
Iconic logomark developed
100%
Scalable design system delivered across platforms
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Lifecycle | Strategy
Arcadia
Reaching New Customers
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
47%
Increase in open rate
60%
Increase in engagement
38%
Attributed revenue
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CRO | SEO | Strategy
Lionsgate / Pantaya
Event Launch
Pantaya, a premier destination for Spanish-language movies and series, was experiencing increasing competition in a competitive market. In order to compete, the company sought to improve its cost per acquisition of customers. Pantaya sought a partner that could help them assess their conversion funnel and identify opportunities to improve subscriptions for their programming.
5%
Increase in subscriptions
10%
10% reduction in churn
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Strategy | Acquisition
818 Tequila
Breakthrough Campaign
Our client tasked us with finding the right approach to leverage Facebook and Drizly to reach consumers over the busy Thanksgiving holiday. Being the most contested time of the year for ad slots, we had to come up with some unique strategies.
44%
Below 2022 CPM Benchmark
57%
Below 2022 CPA Benchmark
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Strategy | Acquisition | CRO
8fig
Lead Flow
8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.
65%
Decrease in CPL
4x
Increase in paid channels
20%
Increase in conversion experimentation
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Strategy | CRO
Jack Mason
Increase Conversion
Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.
21%
Increase in conversions
23%
Attributed Revenue
30%
Add to Carts
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Strategy | CRO
EvolvH
Customer Personalization
We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.
16%
Conversions
14%
Attributed Revenue
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SEO | CRO | Strategy
NUX
Brand Awareness
Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.
20%
Improved overall conversion rates
30%
Increase in site traffic
300%
Increase in traffic to enhanced product pages
