Case Studies

Acquisition | Data | Creative | Lifecycle | Strategy

ElevenLabs

Scaling Paid Search Globally

MAVAN partnered with ElevenLabs to rapidly and profitably scale their Search marketing efforts, transforming initial experiments into a robust and highly efficient acquisition channel across Google and Bing.

20+

International markets launched with positive incremental ROI

Acquisition

Fireflies

International Acquisition Scale

Fireflies needed to scale paid acquisition across global markets while improving ROAS and identifying high-performing keywords and geographies. MAVAN provided strategic clarity and operational expertise.

4months

Scaled spend to six figures within a few months

1.5x

Average ROAS for non-brand campaigns

31

New global regions launched with strategic targeting

Acquisition | CRO | Creative | Strategy

KidStrong

Creative Optimization for Conversion

KidStrong needed to refine their paid media efforts to increase conversion and lower lead costs. MAVAN led creative and CRO initiatives that drove meaningful improvements across performance.

32%

Increase in form conversion through signup flow optimizations

35%

Improvement in blended CPL

37%

Improvement in paid CPL

Acquisition | Data | Creative

Titan

Data-Driven Paid Acquisition

Titan needed to reduce CAC, rebuild tracking infrastructure, and find scalable acquisition channels. MAVAN stepped in to overhaul systems and guide data-driven performance growth.

3x

Reduction in CAC while scaling paid acquisition

5x

Growth in paid acquisition volume

Acquisition | CRO | Lifecycle

CrossFit

Event Launch

CrossFit, a fitness brand with millions of members worldwide, sought help increasing registrations for attendance of an annual competition. MAVAN was brought in just 60 days prior of the CrossFit games to create and execute a marketing plan with the express goal of increasing event registrations.

125%

Acquisition Goal

20%

Increase in CPA Efficiency

>3.0

Improved LTV:CAC

CRO | SEO | Acquisition | Lifecycle

Outgo

App Signups

Outgo, a fintech provider offering an all-in-one banking platform for freight carriers, sought a partner to help increase acquisitions to their newly-launched app. With a seemingly complex solution to the complicated problem of banking catered to trucking carriers, OutGo needed a creative approach that simplified their story and encouraged registration.

21%

Increase in conversion

30%

Email open rate + 58% CTR

300%

Reduction CPL

Lifecycle | CRO | Acquisition

Particle

Go-to Market Plan

Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts. With no internal marketing resources at the company, MAVAN had just 60 days to assemble a team of NFT experts and execute the launch. In addition to the timeframe, the project also required organic growth with viral upside and a focus on earned media.

15M

Sold out offering within 90 days

200K+

Waitlist signups

100%

Organic (unassisted by paid)

Strategy | Acquisition

818 Tequila

Breakthrough Campaign

Our client tasked us with finding the right approach to leverage Facebook and Drizly to reach consumers over the busy Thanksgiving holiday. Being the most contested time of the year for ad slots, we had to come up with some unique strategies.

44%

Below 2022 CPM Benchmark

57%

Below 2022 CPA Benchmark

Strategy | Acquisition | CRO

8fig

Lead Flow

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.

65%

Decrease in CPL

4x

Increase in paid channels

20%

Increase in conversion experimentation